Retaining Customers is Key
Tim Dimoff’s presentation discusses the undeniable fact that customers drive your business. Tim explains why retaining customers once you’ve sold them is difficult but essential for a successful business.
- Learn how to build your services and products around your customer
- Understand your customers
- Identify the problems that are causing your customers to leave
Read this other post by Tim for more information: Good Customer Service is Key to Small Business Success
Build trust with your customers.
- Don’t assume they trust you because they buy from you.
- Trust takes time to build.
When deciding to purchase, 81% of customers say that trust is important in their decision. Building trust isn’t a one-size-fits-all tactic that any business can implement overnight. After all, trust is the “firm belief in the reliability, truth, ability, or strength of someone or something.” Reliability is a key factor in building trust, so your company should consistently deliver value to customers.
Send a company newsletter.
A company newsletter is a simple and cost-effective way of retaining customers because it can enhance your company’s reputation and notability. You can send updates or offers to all of your customers at once. And you can send the email using an RSS feed on a designated frequency, so you don’t have to manually update the content or remember to click “send.” Even though it’s simple, newsletters can remind customers of your brand every time they open their inboxes.