Effective Networking is Relationship Building

Tips to Evolve Everyday Networking into Relationship Building

By now everyone knows the most important way to find new customers, partners, employees, vendors or a job is by networking. If you are not talking to other professionals you are not growing professionally, bottom line. However, networking is not just meeting as many people as possible and hoping something “sticks”. The key is to evolve everyday networking into relationship building. This is where people who make a good first impression shine. The good news is, you can too by adopting simple tips to set the right tone and put your best foot forward during the initial contact. Adopt the Right Attitude We’ve all met the person whose conversation inevitably revolves around them. They can be succinctly described to another colleague by the following sentence; Enough about me, what do you think about me? Don’t be that person. The key to effective networking is to think of it as “relationship building” and not a “meet and greet” opportunity. The main goal of effective networking is to find out about the person right in front of you, not educate them about you. The opportunity to talk about yourself will present itself eventually but leading off an encounter by spewing out...

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