For a lot of people, gift cards are a wonderful thing. When trying to buy a present for a “hard to buy for” person, a gift card for that person’s favorite store is the perfect solution – let them pick something out for themselves! Gift cards are also huge money makers for merchants. It is estimated that $46 billion was spent on gift cards in 2016. Gift cards bring people into a store, whether it is the physical store or online. Once there, a consumer will buy, often spending more than the initial amount on the gift card. It is safe to say that convenience and additional revenue streams are why both consumers and merchants love gift cards. You know who also loves gift cards? Thieves. Buyer beware, because gift card thieves are now hackers, committing their crime right at the source, which is the gift card systems themselves....
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