Black Friday – Go or Stay Home?

We all like to save money- it seems to be how Americans do things; this year is especially challenging with COVID-19. Black Friday has always been the hallmark of savings, where each store has their fantastic deals with only a certain number of them. In 2020 the big obstacle is safety, so many stores have turned to virtual, online events.  However, some ardent shoppers want to pursue store deals, even in the face of the coronavirus pandemic. Why Black Friday is Intense According to the International Business Times (IBT), there are three reasons that Black Friday is so intense: There is a rush of dopamine into the brain when we find deals. It is anatomically pleasing for us to find the right product at the right price – especially when there is a limited supply. Crowds get us excited because, from an evolutionary perspective, crowds = danger. Additionally, people copy one another’s behavior, which is why a few people can turn a happy group into an angry mob. When people are in a crowd,  they get a narrow worldview focus. Generally, people have an overview of the world and are aware of most of their surroundings, but they hone...

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